TestRail Blog

Business

Borland doesn’t sell Delphi after all

The news is out, Borland doesn’t sell Delphi to an independent investor after all, but separates the Developer Tools Group into a wholly-owned sub company of Borland called CodeGear. I’m not sure if this is a good or bad thing for Delphi, but it...

Business, Gurock Software

Interview on Bitwise Magazine

Huw Collingbourne just started a new article series about starting your own software company in the Bitwise Magazine. Huw interviewed me and Jud Cole, founder of SOCK Software, as part of the series and asked us about our biggest business mistakes, software...

Business

More about invoices (Yahoo Search Marketing)

Am I the only one really hating the Yahoo Search Marketing web interface with a passion? The Google Adwords interface is quite good, MSN’s interface is OK, but Yahoo’s web interface to configure search advertising is really really bad (and from ...

Business

Please fix your invoices!

I’m not sure what kind of regulations the different countries around the world have regarding accounting and invoices, but at least here in Germany we have quite strict rules on what information have to be included in an invoice (especially if they co...

Business

Antivirus for your small software business

We were looking around for another antivirus solution in the last weeks. We have been using Symantec Antivirus Small Business Edition or whatever it’s called and we had to renew the subscription. This was a good time to look around for some alternativ...

Business

Smart marketing move for ViEmu

In case you are not subscribed to J’s The growing pains of NGEDIT blog (which you should be!), you may have missed a smart marketing move from him: He designed a graphical key overview and tutorial for vi/vim. What’s so smart about it you may as...

Business, SmartInspect

Allowing usage on more than one computer

Alex King wrote a posting about the Zend Studio PHP IDE where he reports that you are actually allowed to use a license on more than one computer even though the license text states otherwise. He also emphasizes that there are no developers who use only one...

Business, SmartInspect

Why we discontinued our free Personal edition

I wrote a guest posting for the My Micro-ISV blog that explains why we discontinued the free Personal edition of SmartInspect: Our free personal edition was a failure Everyone who thinks about releasing a free edition of their product as a marketing move sh...

Business

Eric Sink’s articles as a book

In case you haven’t seen it, Eric Sink just announced his new book Business of Software. Eric writes: “After what seems like an eternity of proofreading, today is the day that my book is being sent off to be printed. The book is essentially a co...

Business, Websites

Adwords performance and conversion rates

I often read complains about Google’s Adwords advertising program. We had our starting problems with Adwords as well, but the situation improved a lot in the past weeks. I’m not sure why, but we got much more Adwords traffic than before. And I&#...

Business

The problem with double opt-in newsletters

I wrote about our newsletter in the past here. As I noted, we decided to use a double opt-in mechanism as “a good prevention against abuse”. This turned out to be a small problem or issue. It seems that only 60% of the people who enter their ema...

Business, General

Google Analytics results

As you probably already know, Google launched its new Analytics service on Monday. Google Analytics is an advanced web site traffic analysis tool that is based on Urchin, a tool and company Google bought some time ago. I signed up for Analytics on Monday an...

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